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Contact: support@jointhewildlife.ca
Wild Life Outdoor Adventures, a female-founded company, inspires kids to reconnect with nature through innovative outdoor adventure kits, toys and games. Designed for hands-on exploration with themes like stargazing, navigation, and weather. Trusted by families, educators, and retailers alike, their durable, eco-friendly tools, toys and games spark curiosity and create lasting memories.
"the company's mission and its timely launch."
The Howard Team Calgary Real Estate & Lifestyle
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"how her adventurous upbringing shaped her identity and inspired the creation of her company"
They Just Get It
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"detailing how the Total Mom Pitch helped her overcome the isolation of entrepreneurship."
Global News
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"The Wild | Life Outdoor Adventures secured a 2,000-sq.-ft. headquarters in SW Calgary to facilitate job creation and international expansion."
PR Newswire by Cision
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"In this news, the University of Calgary Alumni Magazine highlights Jenelle Peterson (BComm'07) and the powerhouse team of five UCalgary alumni behind Wild | Life."
UCalgary Alumni Magazine
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"In this news, Jenelle Peterson joins the crew at CJAY 92 to discuss the launch and mission of Wild | Life Outdoor Adventures."
CJAY92
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"Following only 18 months of operation, The Wild | Life Outdoor Adventures advanced to a national stage to showcase its mission-driven business model to industry leaders."
PR Newswire by Cision
"winners of the 2022 Made in Alberta Award in the Unique Product category."
Made in Alberta
"Jenelle shared her insights with the BBC on maintaining business resilience during periods of extreme international trade volatility."
BBC
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Where to find us
ASTRA, Milwaukee, WI June 3-9 2026 - Booth # 617
Atlanta Gift Show June 9-14 Booth # B2 7-780,781
Minneapolis Gift Mart , June 14-17 - Ketz Show Room
Seattle Mart, July 20-24 - Suite #215
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